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Ash St. was formed with a view to offering clients a ‘New Way’ in professional services. With this foresight, we apply multiple disciplines, Legal, Tax and Management Consulting, to ensure our clients’ evolving needs are met, no matter how complex.
Our team of senior lawyers (most being former partners of top tier law firms) and consultants have decades of experience in mergers & acquisitions, corporate law, finance, IT contracting, projects and employment law. We also cater to start-up and scale-up companies looking to raise capital through to listing on the ASX. The firm’s culture is based on providing our clients technical yet pragmatic advice, with direct access to our commercially astute senior consultants and lawyers.
Our reach is global, with some of our clients based in the UK, United States, Canada, Singapore, China and Hong Kong. Our unique approach and commercial acumen is why our clients keep coming back to us.
We have also joined forces with GRC Solutions, a multi award winning RegTech company, leaders in Governance, Risk and Compliance training. Our strategic partnership allows us to provide centralised and agile legal, consulting, governance and compliance services to the benefit of our clients.
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Multi-Disciplinary Advice"
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Ash St. provides fully integrated and independent expert advice that delivers robust, high quality business solutions quickly and cost effectively. Strong legal backgrounds combine with other professions including corporate finance, tax, human resources, strategy and management consulting and organisational design to challenge traditional thinking without the cognitive bias that may exist in any one professional discipline.
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Ash St. has built a team of senior “experts”, each with lengthy proven experience in their professional fields and who were chosen for their ability to work collaboratively to deliver client solutions. Ash St. has moved away from the disruptive ‘patch protection’ behaviour that sometimes exists in professional services firms as we believe this does not best serve the client. Our experts have the benefit of broad industry networks that we use to benefit our clients.
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Ash St. is a boutique firm and our size affords us low fixed overheads so that we can concentrate the full resources of our firm on client matters. This makes work interesting and fun for our teams and clients benefit from our ability to formulate creative commercial models to suit their specific needs, whether they are a start-up, an ASX100 or a multinational company. Our size permits an agility rarely seen in professional services.
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Manufacturing
Professional Services
Resources
Retail Trade
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Technology

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About

Ash St. was formed with a view to offering clients a ‘New Way’ in professional services. With this foresight, we apply multiple disciplines, Legal, Tax and Management Consulting, to ensure our clients’ evolving needs are met, no matter how complex.

Our team of senior lawyers (most being former partners of top tier law firms) and consultants have decades of experience in mergers & acquisitions, corporate law, finance, IT contracting, projects and employment law. We also cater to start-up and scale-up companies looking to raise capital through to listing on the ASX. The firm’s culture is based on providing our clients technical yet pragmatic advice, with direct access to our commercially astute senior consultants and lawyers.

Our reach is global, with some of our clients based in the UK, United States, Canada, Singapore, China and Hong Kong. Our unique approach and commercial acumen is why our clients keep coming back to us.

We have also joined forces with GRC Solutions, a multi award winning RegTech company, leaders in Governance, Risk and Compliance training. Our strategic partnership allows us to provide centralised and agile legal, consulting, governance and compliance services to the benefit of our clients.

Integrated
Multi-Disciplinary Advice

Ash St. provides fully integrated and independent expert advice that delivers robust, high quality business solutions quickly and cost effectively. Strong legal backgrounds combine with other professions including corporate finance, tax, human resources, strategy and management consulting and organisational design to challenge traditional thinking without the cognitive bias that may exist in any one professional discipline.

High
Capability Talent

Ash St. has built a team of senior “experts”, each with lengthy proven experience in their professional fields and who were chosen for their ability to work collaboratively to deliver client solutions. Ash St. has moved away from the disruptive ‘patch protection’ behaviour that sometimes exists in professional services firms as we believe this does not best serve the client. Our experts have the benefit of broad industry networks that we use to benefit our clients.

Agile
Commercial Models

Ash St. is a boutique firm and our size affords us low fixed overheads so that we can concentrate the full resources of our firm on client matters. This makes work interesting and fun for our teams and clients benefit from our ability to formulate creative commercial models to suit their specific needs, whether they are a start-up, an ASX100 or a multinational company. Our size permits an agility rarely seen in professional services.

Legal Services

Ash St. Partners Pty Ltd is a registered law practice under The Law Society of New South Wales and provides a full range of services in the Business-to-Business market.

Corporate & M&A

Corporate & M&A

Ash St. helps with M&A transactions and corporate and general commercial advice.  We are experts in M&A transactions, schemes of arrangement, private equity and capital raisings.  When you are buying or selling companies and businesses, we can offer transactional support, legal due diligence and completion logistics as well as business migration services.  Clients include public and private companies, based locally or internationally, and we cover all aspects of corporate compliance from governance, directors’ duties and meeting procedures through to compliance with the Foreign Acquisitions and Takeovers Act.  We are also able to notarise documents.

Projects & Finance

Projects & Finance

The Projects & Finance group works with clients across a broad range of sectors in the corporate projects and finance related areas, advising on both debt and equity.  Areas of expertise cover infrastructure, power, energy and resources projects for foreign and domestic investors, mergers and acquisitions, project and corporate financing, including for family or tightly held enterprises, and advising both borrowers and lenders.  The Ash St. team has extensive experience in advising corporations, financial institutions, equity and debt providers, foreign investors, and domestic and international government entities and their advisers.

Disputes & Litigation

Disputes & Litigation

By resolving commercial disputes and providing risk advice, Ash St. places clients in the best position to mitigate them. The goal is always to tailor solutions according to a client’s needs. Where a dispute is already underway, we are available to provide strategic, and analytical and management support to General Counsel, the CEO or the Board through our Dispute Review and Risk Assessment service.  Areas of expertise include contractual disputes, equity, competition law, investment and consumer law, fraud and reputation management.  We offer a variety of fee arrangements and tailor these according to the type of dispute and our client’s objectives.

IT & IP

IT & IP

Ash St. is able to keep you up to date and in touch with global IT trends allowing you to capitalise on opportunities.  We have experience in large outsourcing, systems integration and software development projects and disputes all over the world.  We also focus on IT transactions and intellectual property advice for clients from technology suppliers through to banks, retailers, start-ups, infrastructure, and telcos.  As technology advances to the cloud, our team cuts through the complexity when it comes to negotiating IT supply agreements, disputes, content licensing, and sponsorship agreements and precedents.  More recent work has included Cyber Security protection and recovery implications in regard to Privacy Law.

Workplace Relations

Workplace Relations

Ash St.'s Workplace Relations team advises private and public sector clients on all aspects of workplace relations including employment law, workplace health and safety, discrimination and equal opportunity law, privacy, and dispute resolution. We regularly advise clients on complex workplace relations issues particularly in the context of mergers and acquisitions, and corporate reorganisation and restructuring. Our expertise includes representing clients in proceedings before various tribunals and in the civil courts. We assist our clients in identifying critical business issues and developing practical commercial and legal solutions to workplace relations issues and disputes.

Governance Compliance and Regulatory

Governance Compliance and Regulatory

We provide independent expert advice on areas of governance, compliance and regulatory. Our work ensures good corporate governance frameworks that aligns structures, systems, policies and accountabilities for compliance. Our work considers current regulatory regimes and reform proposals so that you can be consistently compliant. Our assignments aim to build on an organisation's existing investment in governance, compliance and regulatory practices and provides a supportive and expert hand to bring these practices to current standards in what is highly legally-technical work. We work for the Board of Directors and with the executive management team and compliance officers.

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Sectors

• Agribusiness
• Distribution
• Financial Services
• Manufacturing
• Professional Services
• Resources
• Retail Trade
• Sales
• Technology

Advisory Services

Ash St. Advisory provides business advisory services at Board and Executive level around the proven characteristics of sustained business success.

Business Strategy

Business Strategy

An organisation’s business strategy is contextual to the environment within which it operates and a statement of purpose over an agreed timeframe.  We assist clients in analysing market context, defining their purpose given that context, establishing a timeframe and the overarching goal(s) to take a leadership position in competitive markets.  From there we define the strategic pillars (Strategy) that will enable the Goal(s) to be met.  Our work can include market analysis, competitive analysis, financial modelling, writing business plans, executive facilitation, strategy days and providing an independent ear to test existing assumptions.

Innovation & Change

Innovation & Change

These are probably two of the most overused terms today but we take a proven academic approach to helping organisations tackle both.   Our approach draws upon the behavioural science of change backed up by the latest research into the neuroscience of change and provides practical approaches to understanding how change happens, how your teams can think differently, and how to sustain such a change journey.  Furthermore, we understand that change needs happen to start any innovation initiatives (innovation is thinking differently by definition).  We can kick start that process by assessing your innovation efficacy using a large global data set, and make recommendations to strengthen your plans.

Organisational Design

Organisational Design

Our organisational design approach ensures your business strategy is implemented through the structure of the organisation.  Your organisation will be clear on its roles and accountabilities, and how these support the business strategy. The organisation’s structure is aligned to its goals. There will be no overlapping of accountabilities or unnecessary layers of management, avoiding wasted effort. This includes a definition of the work to be done, cascading role accountabilities, and matching those roles to personal capability. This method uses proven methods based on a large body of organisation design research.

New Ventures

New Ventures

We provide services to a wide range of new ventures including Australian branch offices, start-ups, mergers and other high-growth entities. With specific regard to current legislation, we can advise you on appropriate legal, tax and operating structures and provide you with research services relating to market context, competition and size, and the realisation of your business goals. We advise on and write business plans, review business strategy and organisational structures, and can identify capability gaps. In addition, we offer advice on and can connect you to trusted funding options including bank and non-bank debt capital, venture capital, high net worth investors and family offices.

R&D Tax & Grants

R&D Tax & Grants

We assist companies in applying for Australian Government R&D tax offsets and grants, working across the IT, manufacturing, mining, oil and gas, life sciences, food and beverage, financial services, and technology start-up sectors and more. Our experience is that many Australian companies undertake R&D projects but fail to make an R&D claim or apply for an industry or export grant until far too late in the process.  We can help you by identifying current and future projects and their eligibility for such grants against strict compliance criteria, including by reviewing supporting documentation and associated expenditure to ensure your ability to make valid claims in a timely manner, with an eye to fuelling further R&D investments.

Corporate Tax

Corporate Tax

Ash St. provides a full range of business tax advice covering Australian tax law as well as Australian companies doing business in international tax jurisdictions. Tax laws are constantly changing and becoming increasingly technical requiring the advice of experts who can advise you appropriately on how to structure your tax affairs. Our tax team also consists of legal and regulatory experts to ensure any advice is balanced and with clear support for a practical implementation. As your business changes we understand the importance of adapting and providing you with current, expert advice that is always appropriate for your current business context.

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Solutions

To demonstrate the New Way in Professional Services we have responded to overwhelming client requests for pre-defined Solutions to common business needs that have transparent pricing and can be implemented quickly.

Pitch Perfect investor messaging and connections

File Caddy managed corporate
document repository

Innovation Diagnostic a global benchmark

Governance Review structured assessment
of efficacy

Crisis Management step-by-step guide to mitigate risk

Project Review independent, no-blame assessment

Legal Audit assessing minimum requirements for SMEs

Strategy Day approach to hierarchical planning

Publications

Ash St. in LawyersWeekly | Boutique’s one-stop-shop approach bolstering client retention 16 November 2018

Ash St. Perspective | APRA Guidance On Implementing The Bear 29 October 2018

Ash St. Staff Promotion | Janna Parfenova 26 October 2018

Banking Royal Commission – The Interim Report & What It Means 25 October 2018

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Team

Marylyn (Lyn) Woods Director - MBA

Lyn is the CEO and a Director providing advice to clients on areas of business strategy, leadership, talent management, organisational design, and employment risk matters. Her background includes senior roles in global brand corporations and top-tier law firms. Lyn is also a Non-Executive Director for an Australian financial services company, a leading compliance training company and a global manufacturer.

Peter Shaw Director - MBA BSc LLB

Peter is top-tier trained with a focus on corporate/commercial advice specifically on public and private M&A transactions (nominated for M&A Advisor of the Year 2018), equity capital markets, private equity, strategic joint ventures and corporate governance. Peter acts for substantial private companies, investors and family offices and for a broad range of early stage companies. Peter is also an Alumni Council member of The University of Sydney.

Shaun McGushin Director - MBA LLB

Shaun is one of Australia’s most experienced advisers on infrastructure and finance, including greenfield and brownfield projects, buying and selling infrastructure assets, public private partnerships, project finance, corporate finance, acquisition and asset finance, capital markets and workouts. Shaun has over 30 years’ experience advising local and international corporates on a wide range of transactions with particular focus on the infrastructure, power, energy and resources industries.

Samantha Carroll Director - LLB

Samantha is a governance, compliance and regulatory expert with 10 years’ experience in the Governance and Compliance division of a top-tier law firm and three years as the Head of Compliance for a mid-tier bank. Samantha has significant experience advising public and private sector clients on the implementation, upgrading and review of their governance and compliance systems and is an accredited Governance, Risk and Compliance professional and Fellow GRC Institute. Samantha also has extensive experience advising public and private organisations at an executive and board level and has held board positions. She is currently a non-executive director on the BABI Youth and Family Service Board and a fellow of the Governance Institute of Australia

David Ward Director Advisory - MBA BSc(Hons)

David leads the advisory team and his expertise is work with executive teams on the development and successful execution of sustainable business strategies. He has a passion for business transformation through: strategy design and execution; building high performance teams; organisational design; IT and operations; sales and marketing; procurement; shared services and outsourcing; early-stage venture strategy; and managing culture change programs based on neuroscience research and practice.

Andrew Calvin Associate Director - LLM LLB

Andrew has a very strong legal and commercial background in information technology, social media, procurement, systems integration, commercial property, construction, infrastructure, complex property development, intellectual property, dispute resolution and corporate governance. These skills have been gained in international private practice, a multi-national ASX-listed group, and Australian Federal and State corporations. Andrew also writes on legal technology for the Journal of the Law Society of New South Wales.

Janna Parfenova Associate Director - LLM LLB

Janna has worked with a focus on corporate/commercial advice specifically on public and private M&A transactions, private equity, venture capital and corporate governance. Janna acts on share and business sale transactions, public takeovers and schemes of arrangement. She has advised on share purchase and option plans, employee incentive schemes, convertible note issues and private placements. Janna is an accredited Family Business Australia adviser and also a fluent Russian speaker.

Katrecia March Special Counsel - LLM LLB

Katrecia is a top-tier trained, corporate/M&A lawyer, with nearly 20 years’ experience, specialising in both advisory and transactional work. She has particular expertise in corporate governance and corporate actions, including share buy-backs, capital reductions, directors’ duties, meeting procedure and regulatory compliance. Katrecia is also a notary public, a fellow of the Governance Institute of Australia, and a specialist advisor with respect to corporate governance for Director Assist (a service operated by IFX Legal in partnership with the Australian Institute of Company Directors).

Chris Barton Consultant Employment

Chris has worked for a broad range of private and public sector clients and has over 30 years' experience in all aspects of employee relations including employment law, workplace relations, occupational health & safety, and discrimination and equal opportunity law.

Cassian Ho Lawyer - LLB

Cassian is a lawyer admitted by the Supreme Court of New South Wales. He has worked on a variety of corporate transactions and project related transactions, including being involved in drafting and negotiating various agreements, performing due diligence reviews, drafting company documents and completing statutory forms. Cassian studied in Hong Kong and Australia, and is fluent in Cantonese and Mandarin.

Catherine Tomic Head of Marketing & Development

Catherine has over 15 years’ experience as a professional marketer and has represented top tier financial services organisations with domestic and global footprints. She is deeply client centric, passionate about the customer journey as well as helping companies grow. Catherine heads up the marketing and development function at Ash St.

Events

The Magic of Data Driven Regulation 13 December 2018

Academy of Entrepreneurs – Keynote speaker 7 November 2018

RegTech in the Bag Tuesday 23 October 2018

Selling your tech in Europe Wednesday 24 October 2018

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Contact

You are invited to contact Ash St. using the form below, visiting us at our offices or calling our reception. Whatever method you choose you are assured of a friendly response and we will do our utmost to prove we are The New Way in Professional Services.

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Level 21, 1 York Street
Sydney NSW 2000
Australia

+61 2 8651 8700