Family Business Australia Adviser Connect

Thursday 8 March 2018 7.30-9.00

4/20 Hunter Street, Sydney NSW 2000

CEO Future Trends Business Leader’s Research Report 2018

Ash St. will be represented at this event by Janna Parfenova Senior Associate and FBA Adviser, and David Ward Director Advisory.


Brands are one of the most valuable company assets. Without strong differentiated branding and valued differentiated products and services, all that is left is for products and services to be compared on is price.

With more than 50% of CEOs dissatisfied with their current marketing, it is essential to understand what the key success factors are and what customers and peers are saying.

John Wakeling from Marketingheads will share the Marketingheads CEO Future Trends Business Leader’s Research Report 2018. In particular, the following points will be discussed:

  • What strategies CEOs are thinking about for their business in the next 12 months.
  • The key success factors CEO’s believe they can influence to achieve growth.
  • What are the barriers to achieving growth.
  • Perceptions regarding social media and digital.

Collaborative networks have found this report provides a compelling, independent and thought provoking tool around subject matter outside our marketing research and strategy expertise, and opens the door for advisor collaboration and/or discussions with clients that challenge the status quo.